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Web 2.0 was designed to encourage social collaboration, user-centered design and interoperability. An overwhelming number of applications have been developed in association with Web 2.0. In the midst of this social media, individuals can become overwhelmed with the options and inundation of information. This technological flood can, at times, send users into overload. Prioritizing what is important and urgent is an essential skill in using Web 2.0.

Interestingly, Web 2.0 enthusiasts have recognized this issue and created applications that assist users in filtering and prioritizing information. Aggregators represent a genre of Web 2.0 tools that accomplish this task. There are a number of aggregators available, but I would like to discuss Netvibes as a representative example from this group. In addition, one of the assignments from IT 780 was to present on a Web 2.0 tool, and I chose Netvibes as the tool on which I would present.

The term “aggregate” simply means to gather into a whole. Web 2.0 aggregation, therefore, can be seen as an application that gathers pertinent information from various sources into one place (i.e., Web site). An analogy to aggregation can be illustrated by the evolution of sandwich making. Before 1916, if someone wanted to make a normal sandwich, then they would need to go to the baker for bread, butcher for meat and, perhaps, a number of farmers to get fresh vegetables (e.g., lettuce or tomatoes). However, Piggly Wiggly became the first self-service grocery store in 1916, and sandwich connoisseurs could gather all the needed ingredients for a sandwich in one location. Similarly, aggregators allow users to gather all desired Web-based content in one location.

Netvibes offers a number of widgets and tools to facilitate this gathering of information. First, users create a custom home page with widgets that can be accessed from any location with Internet access. This allows users to always have access to their Netvibes home page. The application centralizes content. Live data can be added to the home page, such as stocks, email, weather or headlines. Social networking sites (SNS), such as Facebook or Twitter, can also be added to the home page. RSS and Atom feeds are also supported by Netvibes. In fact, users can embed another website within their Netvibes home page.

As mentioned earlier, a number of aggregators exist, but Netvibes offers several competitive features. SNS integration is a crucial component of Netvibes. In addition, Netvibes updates in real-time, so information is always current. There is a great deal of flexibility within Netvibes, including multiple page and tab creation. Bloglines, Google reader plus iGoogle, My Yahoo! and Pageflakes are additional aggregators. In my opinion, Netvibes, Pagefalkes and iGoogle are the three best aggregators currently on the market.

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